Tag: retail experience
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Differentiate or Die: Lole takes on Lululemon
In the retail world, the words “Differentiate or Die”, devised by Jack Trout over 13 years ago in his book of the same title, still ring as true today if not more so. With increasing international competition and customers overwhelmed with choices and bound by time constraints, now more than ever, retailers need to take…
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Customer Experience: The web, evolution & where we are now
As the 25th anniversary of the web passed last week, I considered how the retail world had morphed since 1989. Aside from the obvious birth of e-commerce and the eventual dawn of omnichannel retailing, what fundamental change did the web incite in retail? With the ability to source information (& products) from virtually anywhere in…