Tag: retail experience
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Delight in the details
Sometimes, the smallest details create the greatest delight in a retail experience Among all touchpoints, the fitting room stands out as a pivotal moment. It is where the customer fully engages with a product and where its transformative potential becomes real. Yet this “moment of truth” is often undervalued by retailers, even though it is…
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MAP Provincetown: Seasonal retail done right
As I touched on in my last blog, seasonal retail, especially when aimed at affluent urban vacationers, can and should provide a more sophisticated shopping experience than the run-of-the-mill. While on vacation, style-savvy LGBT urban dwellers as well as their straight counterparts, are perfectly primed for indulgent shopping and self-gifting. In the gay mecca of…
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No gold for Pan Am Games Superstore
While Toronto seems to have pulled off the Pan Am Games without any major glitches, the official retail efforts have been nothing but disappointing. And as I suspected, even the so-called Pan Am Games Superstore at Nathan Phillips Square failed to deliver anything more than a rudimentary retail experience. Theoretically well-positioned at Nathan Phillips Square,…
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5 Reasons for art in retail
Some retailers have become curators and patrons of the arts, highlighting local artists and emerging artists or even internationally renowned artists within their retail locations. Far from a fleeting trend, leading-edge retailers across the globe have embraced the concept of art in retail. On an international level, Selfridges in the UK has a long history…
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Gender-Neutral Retail: A new retail genre?
For the past two decades there has been much focus on uncovering the differences between male and female shoppers. Yet, while researchers and neuroscientists have been unlocking the secret desires and needs of the genders and retailers have been feverishly adapting their approaches to reach their target markets, shoppers who have not fit neatly into…
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Apple’s “Start something new” embraces core customer across channels
Just as 2014 came to a close Apple launched their latest campaign, “Start something new”. Not only is it a departure from their typical approach, focusing instead on what can be done with their products rather than on the products themselves, but it seamlessly carries the message across online and in-store channels. And the concept…
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New Anthropologie store: From neglected church to lifestyle temple
Just before Christmas, a new Anthropologie store opened – another outpost in Toronto, for the popular American retailer of clothing and housewares. The location: a 19th century church in the heart of Queen St. West that has been respectfully renovated and converted into a cathedral of fashion – or perhaps more accurately a lifestyle temple….
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Best products at IIDEX for retail applications
Typically exhibitors at the IIDEX Canada industry trade show, which took place last week, are geared towards commercial sectors other than retail; but that doesn’t mean that the show is short of interesting new products suited to retail applications. Here are 3 of the best from this year’s show: 1. Luminous Textile with Kvadrat…
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5 Retail Learnings from Cirque du Soleil
Recently while enjoying the current Cirque du Soleil show, Kurios, it struck me that many of the principles behind their success could be applicable to the world of retail. Behind the wildly creative costumes, clever sets and spectacular performances lay some very simple ideas that create some of the magic that is Cirque du Soleil: in…
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Making retail personal
Retail should be personal. To be successful, a retail brand needs to make retail personal by connecting personally with each and every customer. Regardless of the retail channel – bricks & mortar, mobile or on-line – a brand’s personality and actions must speak to each customer in such a way as to tap into his…