Tag: The Experience Economy
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Customer Experience: The web, evolution & where we are now
As the 25th anniversary of the web passed last week, I considered how the retail world had morphed since 1989. Aside from the obvious birth of e-commerce and the eventual dawn of omnichannel retailing, what fundamental change did the web incite in retail? With the ability to source information (& products) from virtually anywhere in…
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Customer Experience that hits the mark!
For months I had walked past the construction site of the Nespresso Boutique Bar in in the Yorkville neighbourhood of Toronto. Having admired the minimal designs of their coffee machines I was curious. Yet, I was skeptical. The size and location of the space seemed over the top – even for an “experience” store. Really,…