Tag: retail
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Taking a break
I’m taking a break from my blog. I hope to be back soon. Meanwhile you can follow me on Instagram @retailseen.
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Provincetown: More than clichéd seasonal retail
Retail at its best evolves and matures with customers; ebbing and flowing with the demographic of the locale and the changing needs and desires of customers. As in many other cities, towns and neighbourhoods, retail in the tiny resort town of Provincetown too has morphed and matured in response to the demographic, shedding predictable sea-side…
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No gold for Pan Am Games Superstore
While Toronto seems to have pulled off the Pan Am Games without any major glitches, the official retail efforts have been nothing but disappointing. And as I suspected, even the so-called Pan Am Games Superstore at Nathan Phillips Square failed to deliver anything more than a rudimentary retail experience. Theoretically well-positioned at Nathan Phillips Square,…
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Apple Watch: Why Apple’s new retail strategy is just the beginning
With the launch of their long-awaited Watch, Apple has implemented a game-changing strategy to position themselves as leaders in the wearable tech market, choosing to aggressively target the luxury consumer rather than relying on their core customers. However, luxury consumers, specifically fashion-savvy consumers, can be a hard sell. With obstacles to surmount, Apple’s new retail…
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Saje: Riding the latest wave of wellness retail
More than ever before consumers, aware and mindful of their health, are actively striving for a healthy lifestyle – and seeking retailers that can enable them. Driven by consumer demand, health and wellness retail has been one of the fastest growing retail sectors of the past few years. More than a fleeting trend, the sector…
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“The Organized Mind” and Simplicity in retail
We are all suffering from information overload. Yet, on a daily basis overcome with data, extraneous facts and information, we are expected to make numerous decisions from the merely insignificant to the most critical. In his New York Times bestseller, The Organized Mind, cognitive psychologist and neuroscientist, Daniel J. Levitin effectively drives home this very…
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Apple’s “Start something new” embraces core customer across channels
Just as 2014 came to a close Apple launched their latest campaign, “Start something new”. Not only is it a departure from their typical approach, focusing instead on what can be done with their products rather than on the products themselves, but it seamlessly carries the message across online and in-store channels. And the concept…
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Retail is everywhere and everthing is retail
Sometimes it’s easy to forget that everything we own and every service we use has been acquired as a result of some form of retail. By definition retail, is the selling of goods. Simply put, retail requires a product/service, seller and buyer. Even the biggest ticket item and often intensely emotional purchase, our home, falls…