Tag: Principle of Minimum Differentiation
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Retail for Men: Targeting male shoppers – Part 2
In my last post, I shared some insight into the changing men’s market and the basic differences between female shoppers and male shoppers. So now, how does Holt Renfrew’s first stand-alone men’s store shape up relative to the male shopper? Holt Renfrew has already recognized the unique state of mind of male shoppers, by giving…