Tag: Personalization
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5 Retail Learnings from Cirque du Soleil
Recently while enjoying the current Cirque du Soleil show, Kurios, it struck me that many of the principles behind their success could be applicable to the world of retail. Behind the wildly creative costumes, clever sets and spectacular performances lay some very simple ideas that create some of the magic that is Cirque du Soleil: in…
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Making retail personal
Retail should be personal. To be successful, a retail brand needs to make retail personal by connecting personally with each and every customer. Regardless of the retail channel – bricks & mortar, mobile or on-line – a brand’s personality and actions must speak to each customer in such a way as to tap into his…