Tag: location
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The importance of location: Indigo’s American Girl misplay?
In the world of retail, location is critical. Even a highly recognizable brand with a ravenous following, like American Girl, cannot underestimate the value of a well-chosen location. Yet, their initial foray into the Canadian market, via shop-in-shops in select Indigo stores, belies the importance of location. American Girl – American success story Wildly popular…
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Retail is all about Location, Location, Location!
It has long been believed that the three most important factors in retailing are “location, location, location”. Often attributed to Sir Charles Clore (the founder of Sears), this assertion has been a guiding principle for successful retailers everywhere, for much of the last century. Yet, does it still it ring true today in our increasingly…