Tag: American Girl
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The importance of location: Indigo’s American Girl misplay?
In the world of retail, location is critical. Even a highly recognizable brand with a ravenous following, like American Girl, cannot underestimate the value of a well-chosen location. Yet, their initial foray into the Canadian market, via shop-in-shops in select Indigo stores, belies the importance of location. American Girl – American success story Wildly popular…