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Can a storefront make or break the brand experience?
There was a time when a retailer’s storefront created the important first impression. Essential in attracting attention, it allowed the experience to begin outside, setting up the customer’s expectations of what was yet to come. With e-commerce and social media channels becoming powerful initial brand touch points, the storefront’s role has evolved. It may not…
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Retail is alive and well
Retail is a living breathing thing that is constantly reinventing itself, morphing to meet the needs of an increasingly savvy consumer; a consumer that has now become a collaborator rather than a mere customer. From Harry Selfridge in the early days of the 20th century who transformed shopping from a menial chore into an engaging…