With the launch of their long-awaited Watch, Apple has implemented a game-changing strategy to position themselves as leaders in the wearable tech market, choosing to aggressively target the luxury consumer rather than relying on their core customers. However, luxury consumers, specifically fashion-savvy consumers, can be a hard sell. With obstacles to surmount, Apple’s new retail strategy is only the first step in what has to be a long-term strategy. Apple’s new retail strategy Apple has always been an innovator, carving out their own niche by bringing beautifully designed-designed and user-friendly technology to the masses while redefining the customer experience along[…]