Retail Visibility = Customer Accessibility

Retail Visibility = Customer Accessibility

Vision is what propels us forward in the world. When something enticing is within our sight line, we automatically believe that it is accessible to us and we will move consciously or unconsciously towards it. So, in the world of retail, what is visible to the customer is accessible to the customer: visibility = accessibility. From our early beginnings walking upright, we have used our visual acuity to scan the horizon for prey and predators, zeroing in on both opportunities and threats. With over one quarter of our brain involved in visual perception and 70% of the body’s sense receptors[…]

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