It’s no secret that customer experience is a huge element in any successful retail equation. Retailers have come to realize that it’s simply not enough to provide customers with great product; that in a crowded marketplace, to achieve a competitive edge, retailers need to connect with their customers by delivering a great customer experience. But there’s more to it than that. A great customer experience makes for happy shoppers. And there’s science to prove it. As an avid reader, with an innate curiosity about consumer psychology, I often pick up books, that in any way whatsoever, speak to human nature.[…]