Recently, while wandering through the Toronto Eaton Centre, I discovered nestled there among national and international retailers, a Toronto Blue Jays store. Even though the store launched last August, not being a sports fans per se, nor a frequenter of that part of the mall, I was unaware of its existence. Spotting it, I was intrigued. Typically, stadiums and arenas are the domain of team shops, but here in the foremost shopping centre in downtown Toronto, it was a surprise – but somehow a pleasant surprise. The Jays Shop is the first such team shop in Toronto, neither located directly[…]