Spacing; Selling city pride

Spacing; Selling city pride

Late last year, Spacing, the magazine that focuses on urban issues, and Toronto’s concerns in particular, opened their first bricks-and-mortar retail location on Richmond St West. Beyond the obvious, being a publisher turned retailer – a significant brand extension venture in itself – Spacing is fueling Torontonians newly found city pride. Expanding their reach With the opening of the store, which features urban and city related products previously available primarily through their on-line store, Spacing has tread into relatively new and untested territory. Few magazines have made this necessary leap to extend their brand and their reach. In our digital world,[…]

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