We are all suffering from information overload. Yet, on a daily basis overcome with data, extraneous facts and information, we are expected to make numerous decisions from the merely insignificant to the most critical. In his New York Times bestseller, The Organized Mind, cognitive psychologist and neuroscientist, Daniel J. Levitin effectively drives home this very point. And understanding that this is the state of mind of customers is essential for retailers. More than ever before it is time for simplicity in retail.   The Organized Mind Levitin’s book, The Organized Mind puts things into perspective – life is complicated! Referencing[…]