As I touched on in my last blog, seasonal retail, especially when aimed at affluent urban vacationers, can and should provide a more sophisticated shopping experience than the run-of-the-mill. While on vacation, style-savvy LGBT urban dwellers as well as their straight counterparts, are perfectly primed for indulgent shopping and self-gifting. In the gay mecca of Provincetown, MAP, offers a uniquely curated collection of product in a sublimely simple and sophisticated shopping experience completely on target with the demographic. In a thriving summer resort town where seasonal retail is the norm, taking a curated approach to retail offering isn’t particularly new;[…]
Provincetown: More than clichéd seasonal retail
Retail at its best evolves and matures with customers; ebbing and flowing with the demographic of the locale and the changing needs and desires of customers. As in many other cities, towns and neighbourhoods, retail in the tiny resort town of Provincetown too has morphed and matured in response to the demographic, shedding predictable sea-side clichés of seasonal retail for high design and sophisticated offerings. Provincetown – more than Pilgrims Nestled at the northern tip of Cape Cod, Provincetown was the original landing spot of the Pilgrims in 1620, prior to them venturing on to Plymouth. Over the centuries it[…]