Storefronts may be billboards that express retailers’ brands but it is display windows that ultimately speak directly to the shopper on a more intimate level. Display windows are an opportunity for the retailer to make a compelling statement that captivates the shopper’s attention, generates excitement and entices customers into their stores. They are also an opportunity to connect with the community by reflecting what is most relevant to customers in that moment – whether it’s back to school time, the cusp of a new season, a holiday or a local event. It seems that the Toronto International Film[…]
Retail Flagship? Roots misses opportunity
For retailers, a retail flagship is an opportunity to make a big statement by creating a unique and elevated brand experience – one not found in the rest of their chain. Often the largest store in the chain and located in a prominent location, it can offer something unique, whether it be the full line of merchandise, exclusive merchandise or a more upscale merchandise mix. When well-conceived, spectacular design, engaging customer experience and innovation meet to bring the brand to life in a relevant and resonating way for the customer: think Prada in Soho and Saks on Fifth Ave in[…]