Just as 2014 came to a close Apple launched their latest campaign, “Start something new”. Not only is it a departure from their typical approach, focusing instead on what can be done with their products rather than on the products themselves, but it seamlessly carries the message across online and in-store channels. And the concept itself brilliantly exemplifies the brand virtues, to customers, particularly leading-edge hard-core Apple customers.   “Start something new” Launched initially in Japan in late December, then across other international markets in early January including Canada and the U.S., the campaign features a curated collection of commissioned[…]