Customer Experience that hits the mark!

Customer Experience that hits the mark!

For months I had walked past the construction site of the Nespresso Boutique Bar in in the Yorkville neighbourhood of Toronto. Having admired the minimal designs of their coffee machines I was curious. Yet, I was skeptical. The size and location of the space seemed over the top – even for an “experience” store. Really, it’s just coffee isn’t it? But, I was won over. I entered the space in a customer mind-set, to fully immerse myself in the experience – from the double volume café in the front where I was greeted by the hostess, to the retail space[…]

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