In my last post, I shared some insight into the changing men’s market and the basic differences between female shoppers and male shoppers. So now, how does Holt Renfrew’s first stand-alone men’s store shape up relative to the male shopper? Holt Renfrew has already recognized the unique state of mind of male shoppers, by giving them a separate experience at their flagship along with their own dedicated entrance. However, this new men’s-only store goes further to reach the male shopper on his terms. Why the stand-alone Holt Renfrew Men works: The Synergy of Location Synergy happens when similar retailers[…]
Men’s Retail: Targeting male shoppers
After much anticipation, Holt Renfrew opened their first stand-alone men’s store a couple of weeks ago on coveted Bloor St. in Toronto. Only a block away from their flagship, the men’s-only store is a brave new venture targeting male shoppers with an approach directly suited to men. Why now? There is change afoot. Retailers have discovered that while the women’s fashion market is nearing saturation, the men’s fashion market has not realized its full potential. Always ahead of the curve, luxury brands including Hermes, Coach and Ralph Lauren have been opening stand-alone men’s stores in major cities, for the[…]