In the retail world, the words “Differentiate or Die”, devised by Jack Trout over 13 years ago in his book of the same title, still ring as true today if not more so. With increasing international competition and customers overwhelmed with choices and bound by time constraints, now more than ever, retailers need to take these words to task. That’s particularly true in the active lifestyle sector where the ubiquitous Luluelemon owns the lion’s share of the market. Another Canadian success story, Lole, is going up against them not by being a “me too” retailer but by carving out their[…]