In the world of retail, location is critical. Even a highly recognizable brand with a ravenous following, like American Girl, cannot underestimate the value of a well-chosen location. Yet, their initial foray into the Canadian market, via shop-in-shops in select Indigo stores, belies the importance of location. American Girl – American success story Wildly popular in the United States, American Girl has built a reputation for delivering a compelling retail experience to customers. Aimed at girls of all ages, their extensive range of customizable dolls available in a multitude of combinations of hair, eye and skin colours and shades, are[…]
Retail is all about Location, Location, Location!
It has long been believed that the three most important factors in retailing are “location, location, location”. Often attributed to Sir Charles Clore (the founder of Sears), this assertion has been a guiding principle for successful retailers everywhere, for much of the last century. Yet, does it still it ring true today in our increasingly digital world? Clicks & Mortar One might think that the physical location of bricks and mortar retail is less of a concern in this age of on-line retailing, when you can shop virtually and to your heart’s content on your home computer or mobile[…]