In May, The Bay is set to launch a Kleinfeld Bridal shop in their downtown Toronto flagship – the first of its kind in the world. If successful, the retail concept could pave the way for additional locations helping to position The Bay as a leader in the bridal market. But, will The Bay be able to successfully recreate the brand retail experience that customers expect? Although 10% of Kleinfeld’s customers are reportedly from Canada, for the majority of Canadians their understanding of the brand comes primarily from television. For viewers of TLC’s “Say Yes to the Dress”, Kleinfeld is known[…]