In my last post, I shared some insight into the changing men’s market and the basic differences between female shoppers and male shoppers. So now, how does Holt Renfrew’s first stand-alone men’s store shape up relative to the male shopper? Holt Renfrew has already recognized the unique state of mind of male shoppers, by giving them a separate experience at their flagship along with their own dedicated entrance. However, this new men’s-only store goes further to reach the male shopper on his terms. Why the stand-alone Holt Renfrew Men works: The Synergy of Location Synergy happens when similar retailers[…]