Retail for Men: Targeting male shoppers – Part 2

Retail for Men: Targeting male shoppers – Part 2

In my last post, I shared some insight into the changing men’s market and the basic differences between female shoppers and male shoppers. So now, how does Holt Renfrew’s first stand-alone men’s store shape up relative to the male shopper? Holt Renfrew has already recognized the unique state of mind of male shoppers, by giving them a separate experience at their flagship along with their own dedicated entrance. However, this new men’s-only store goes further to reach the male shopper on his terms.   Why the stand-alone Holt Renfrew Men works: The Synergy of Location  Synergy happens when similar retailers[…]

Subscribe to RETAILseen

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

RETAILseen

T

RETAILseen on Instagram

Request timed out, or no have recent images.

%d bloggers like this: