When it comes to holiday windows it can be all out war. For retailers, holiday windows are not just about celebrating the season; they are about winning over shoppers. Today, many chain stores and independent retailers have forgone elaborate displays, instead turning to a minimal approach, relying on large scale graphics, catchy verbiage and select product, simply displayed. The truly fantastical windows remain a holiday tradition only for department stores, who pull out all the stops with big budgets.   The beginnings Although holiday windows have been a hallmark of the season for most retailers since the late 1800’s, it[…]