For the past two decades there has been much focus on uncovering the differences between male and female shoppers. Yet, while researchers and neuroscientists have been unlocking the secret desires and needs of the genders and retailers have been feverishly adapting their approaches to reach their target markets, shoppers who have not fit neatly into narrow gender profiles have been overlooked. To target those customers, has the time come for other options – perhaps gender-neutral retail options?   Catering to the sexes For retail designers and retailers, the fact that men and women simply think and shop differently is common[…]