Design isn’t everything! Strange words coming from a designer? Let’s be real though – there’s more to retail than store design. As a designer, part of me dissects and critiques the design of every store I enter. I believe that a well-designed, branded experience is the key to successful retail – but there are other factors at play. I recently visited Floorplay Socks, a wonderful little store that opened on Queen St. West, Toronto last summer. Although it has a charming storefront and a quaint functional interior, there’s really nothing to it design-wise. It won’t be winning any design awards[…]