When it comes to holiday windows it can be all out war. For retailers, holiday windows are not just about celebrating the season; they are about winning over shoppers. Today, many chain stores and independent retailers have forgone elaborate displays, instead turning to a minimal approach, relying on large scale graphics, catchy verbiage and select product, simply displayed. The truly fantastical windows remain a holiday tradition only for department stores, who pull out all the stops with big budgets. The beginnings Although holiday windows have been a hallmark of the season for most retailers since the late 1800’s, it[…]
Display windows: TIFF on display
Storefronts may be billboards that express retailers’ brands but it is display windows that ultimately speak directly to the shopper on a more intimate level. Display windows are an opportunity for the retailer to make a compelling statement that captivates the shopper’s attention, generates excitement and entices customers into their stores. They are also an opportunity to connect with the community by reflecting what is most relevant to customers in that moment – whether it’s back to school time, the cusp of a new season, a holiday or a local event. It seems that the Toronto International Film[…]