There was a time when a retailer’s storefront created the important first impression. Essential in attracting attention, it allowed the experience to begin outside, setting up the customer’s expectations of what was yet to come. With e-commerce and social media channels becoming powerful initial brand touch points, the storefront’s role has evolved. It may not be the first impression, but it remains an important expression of a brand. Abercrombie & Fitch use their storefronts to full effect, bending traditional rules of retail, concealing sightlines in to their space. The target demographic is not dissuaded by the uninviting statement while others[…]