The sign brings customers Jean de La Fontaine (French Poet)   For retail, signage is not the only thing that brings customers, but it is one of the most important elements in a complex equation. Regardless of whether a retail business is selling a service or product, signage, particularly storefront signage, is an essential identifier of both the brand and the offering. For maximum effect, signage needs to be highly visible to approaching shoppers. However, all too often, retailers in urban settings rely on signage that is affixed across their storefront façade rather than blade signs which hang perpendicular to[…]