Storefronts may be billboards that express retailers’ brands but it is display windows that ultimately speak directly to the shopper on a more intimate level. Display windows are an opportunity for the retailer to make a compelling statement that captivates the shopper’s attention, generates excitement and entices customers into their stores. They are also an opportunity to connect with the community by reflecting what is most relevant to customers in that moment – whether it’s back to school time, the cusp of a new season, a holiday or a local event. It seems that the Toronto International Film[…]