In the world of retail, location is critical. Even a highly recognizable brand with a ravenous following, like American Girl, cannot underestimate the value of a well-chosen location. Yet, their initial foray into the Canadian market, via shop-in-shops in select Indigo stores, belies the importance of location. American Girl – American success story Wildly popular in the United States, American Girl has built a reputation for delivering a compelling retail experience to customers. Aimed at girls of all ages, their extensive range of customizable dolls available in a multitude of combinations of hair, eye and skin colours and shades, are[…]