Tag: Abercrombie & Fitch
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4 Survival tips for middle market retailers
Amidst announced store closings by GAP and news of faltering sales for once untouchable middle market retailers Abercrombie & Fitch and J Crew, one of the hot topics of the moment is the questionable future of the middle market. But is it really the end for the middle market? Or simply time for a reset?…
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Can a storefront make or break the brand experience?
There was a time when a retailer’s storefront created the important first impression. Essential in attracting attention, it allowed the experience to begin outside, setting up the customer’s expectations of what was yet to come. With e-commerce and social media channels becoming powerful initial brand touch points, the storefront’s role has evolved. It may not…